About Us

Saz London is your go-to VA service for professionals in Hospitality & Events, Food & Beverage and E-Commerce industry. We not only serve these industries but we help busy founders and teams stay organised, streamlined, and supported, so they can focus on growth, creativity, and delivering exceptional experiences.

At Saz London, we see you. The visionary, the doer, the one who’s been wearing all the hats for far too long. You weren’t meant to drown in admin or spend your days buried in to-do lists.

You were meant to lead, to create, to grow.

We’re here to take the busy work off your plate, so you can step fully into your zone of genius with space to breathe, clarity to build, and time to enjoy what you’ve built.

This is your invitation to do business differently. We’ll handle the rest.

A letter from Sammy

Dear Entrepreneur, 

Have you ever looked at your growing business and wondered, How did this start to feel so heavy?

You’ve built so much. You’ve achieved. But somewhere in the doing, the spark, the ease, the space for you, got lost.

I asked myself those same questions not long ago. In the midst of holding it all together, serving clients, meeting deadlines, building something "successful" I realised I was operating in survival mode. My days were full, but I felt empty. My to-do list was always complete, but my energy was never replenished.

That moment changed everything.

I knew I wanted to support ambitious, heart-led business owners but in a way that didn’t cost us our peace. So I reimagined my VA business from the inside out. I chose to lead with presence instead of pressure, intention instead of urgency, and systems that support the whole human behind the brand.

This isn’t just about inboxes, calendars, and task management (though we do all that with excellence). It’s about building a business that breathes with you not against you.

Today, I’m joined by a team of thoughtful, intuitive, and wildly capable VAs and support pros who share this same vision. We work in partnership with our clients not just to help them grow, but to help them feel grounded as they do.

If you're here, I trust you're craving more than support. You're craving alignment. Sustainability. Breathing room.

You’re ready to grow but not at the cost of yourself. We’re here for that.

Thank you for finding your way here.

With care,

Sammy Rendall

Meet The Founder

I’m an entrepreneur, digital operations enthusiast and the founder of Saz London Virtual Assistance, where seamless backend support meets smart, sustainable systems. My work sits at the intersection of business development, e-commerce management, and streamlined support for brands.

With a background in business development and hands-on experience across platforms like Shopify, Amazon, and eBay, I’ve built my expertise helping businesses grow from the inside out. After years in the fast-paced world of digital operations, I realised that real success isn’t just about doing more; it’s about creating space for what matters most. That’s why I created Saz London, a business built to support others behind the scenes so they can thrive out front.

Today, I support founders across the food, beverage, hospitality, and e-commerce industries by offering personalised virtual assistance that simplifies the day-to-day and scales with intention. My approach is grounded in clarity, integrity, and systems that work, so you can focus on growing, not just managing.