Saz London – Privacy Policy Notice

Last updated: 27th January 2026

This Privacy Policy explains how Saz London (“we”, “our”, or “us”) collects, uses, and protects your personal information. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact Details

If you have any questions about this policy or how your data is handled, please contact us:

Email: sammy@sazlondon.co.uk]
Website: sazlondon.com

1. Information We Collect and Why

We collect and use personal data to deliver and improve our virtual assistant services, manage client relationships, and comply with legal obligations.

Information We May Collect

  • Name and contact information (email, phone number, address)

  • Business name, role or occupation

  • Billing and payment details (including account or card information)

  • Project, task, or service details

  • Employment or associate information (for subcontractors or freelancers)

  • Technical and website usage data (browser type, IP address, session details)

  • Communication records (emails, messages, meeting notes, call recordings)

  • Preferences and feedback

  • Complaint and enquiry details

2. Purposes for Using Your Information

We process your personal data for the following purposes:

  • Providing services – to manage bookings, deliver virtual assistant support, and maintain client accounts

  • Administration – to handle billing, correspondence, and record-keeping

  • Improving services – to understand how clients use our site and offerings

  • Marketing (with consent) – to send updates, newsletters, or promotional information

  • Compliance – to fulfil legal, tax, or regulatory obligations

  • Security – to detect or prevent fraud, misuse, or unauthorised access

3. Lawful Bases for Processing

We rely on the following lawful bases under UK GDPR:

  • Contract: Processing necessary to perform a contract or provide services to you.

  • Consent: You have given explicit permission (e.g., for marketing communications).

  • Legal obligation: Processing required to comply with law (e.g., HMRC requirements).

  • Legitimate interest: Where processing supports our business operations without overriding your rights.

You can withdraw consent at any time by contacting us using the details above.

4. How We Obtain Your Information

We may collect personal data:

  • Directly from you (via forms, email, calls, or meetings)

  • Through our website or digital platforms (cookies, analytics)

  • From service providers or third parties acting on your behalf

  • From publicly available sources such as LinkedIn or Companies House

5. How We Share Your Information

We may share your information with trusted third parties when necessary, such as:

  • Cloud service providers (e.g., Google Workspace, ClickUp, Notion)

  • Payment processors and accounting platforms (e.g., Stripe, QuickBooks)

  • Subcontractors or associates working under confidentiality agreements

  • Professional advisors (legal, tax, or compliance consultants)

  • Regulatory or law enforcement bodies, if legally required

All third parties are required to protect your data and use it only for the intended purpose.

6. International Data Transfers

Some of our service providers operate outside the UK.
Where this occurs, we ensure that transfers comply with data protection laws using recognised safeguards such as:

  • UK-approved Standard Contractual Clauses (SCCs)

  • The International Data Transfer Agreement (IDTA)

  • Providers operating within jurisdictions with adequacy decisions

You can request details of these safeguards by contacting us.

7. Data Retention

We keep your data only for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting obligations.

Typical retention periods:

  • Client records: 6 years after the end of the business relationship

  • Financial data: 6 years after the financial year end

  • Marketing data: Until you withdraw consent or after 2 years of inactivity

  • Associate records: 6 years after the end of collaboration

  • Website analytics and cookies: Up to 26 months

After this period, data is securely deleted or anonymised.

8. Your Data Protection Rights

You have the following rights under data protection law:

  • Access: Request copies of your personal information

  • Rectification: Ask for incorrect or incomplete data to be corrected

  • Erasure: Request deletion of your data (“right to be forgotten”)

  • Restriction: Limit how we use your information

  • Objection: Object to processing based on legitimate interests

  • Portability: Request data transfer to you or another organisation

  • Withdraw consent: For any processing based on consent

We aim to respond to all valid requests within one month.
To exercise your rights, contact us at [insert email].

9. Data Security

We use technical and organisational measures to keep your information secure, including encrypted storage, password protection, and secure cloud systems.
While we take all reasonable steps to protect your data, no online transmission is 100% secure.

10. Cookies and Website Tracking

Our website uses cookies and similar tools to enhance your experience and analyse usage.
You can manage or disable cookies through your browser settings.
For more information, see our separate Cookie Policy (if applicable).

11. How to Complain

If you are unhappy with how we have handled your data, please contact us first at sammy@sazlondon.com so we can resolve the issue.

If you remain dissatisfied, you can lodge a complaint with the:

Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
📞 0303 123 1113
🌐 https://www.ico.org.uk/make-a-complaint

12. Updates to This Policy

We may revise this Privacy Policy from time to time. Any updates will be posted on this page with a new “Last Updated” date. We recommend reviewing it periodically to stay informed.

Saz London
Empowering businesses through trusted virtual support.
📧 sammy@sazlondon.com | 🌐 sazlondon.com